Client
LG Electronics
LG Electronics
Role
Lead UX/UI Design
TimeLine
2021 oct - dec
2021 oct - dec

LG Thinq Recipe app

The LG ThinQ Recipes app, in partnership with SideChef, enhanced the cooking experience by integrating smart appliances and recipe guidance.

"ThinQ helps make delicious happen"

Project Goasl

Improve user retention and engagement within the thinq recipe app.

Improve user retention and engagement within the thinq recipe app.

Seamlessly integrate app functionality with LG smart appliance controls.

Seamlessly integrate app functionality with LG smart appliance controls.

Provide a step-by-step cooking mode that utilizes multimedia for an immersive experience.

Provide a step-by-step cooking mode that utilizes multimedia for an immersive experience.

Design Process

UX Design

Create initial wireframes to outline the basic layout and functionality of the LG ThinQ Recipe App.

Review

Present the wireframes to the LG team for review and approval. Incorporate any feedback or revisions as necessary to align with project goals.

UI Design

Develop the user interface (UI) design, focusing on design adherence and brand consistency to ensure a cohesive and visually appealing app experience.

Approved

Present the UI design to the LG team for another round of review and approval. Address any feedback or revisions to ensure the final design meets LG's standards and requirements.

Wireframes

Typography & colors

Personalized Onboarding

Tailoring Your Cooking Experience Based on Dietary Preferences and Culinary Goals

Stress-Free Meal Planning
for Busy People

A personalized plan curated based on your diet, preferences, and serving size.

One-click Grocery Shopping

Tailoring Your Cooking Experience Based on Dietary Preferences and Culinary Goals

Recipe Overview Page

Let step-by-step photos, video and audio instructions, and CookAssist technology guide you to amazing results.

Key Features

Step-by-step Videos

Send Command

Automated Control of Appliances

Remotely control your compatible smart appliances with 2,000+ CookAssist-enabled smart recipes.

Results and Impact

Retention Rate Improvement: Analysis of user retention rates reveals a notable improvement following the introduction of the Recipe feature. Comparing retention rates between February and May, we observe significant increases across various retention metrics:
  • D1 retention: Increased from 21.49% to 27.95% (+30.06%)
  • D7 retention: Increased from 8.69% to 10.83% (+24.63%)
  • D14 retention: Increased from 5.68% to 7.09% (+24.82%)
These improvements indicate a positive impact on user engagement and long-term retention, suggesting that the Recipe feature contributes to enhancing the overall user experience and satisfaction with the LG ThinQ app.
Engagement Metrics: Based on analytics provided by LG, the LG ThinQ Recipe app demonstrates significantly higher user engagement compared to other services within the ThinQ app. With approximately 3 times the number of daily clicks (3.5k vs. <1k), the Recipe feature stands out as the most engaged feature in the ThinQ app.