Beta

LG ThinQ Recipe App

Designing Control for Generative Systems

I led the end-to-end design of SideChef’s AI visual platform, shifting it from a creative experiment to a controllable production system for food and CPG brands.

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Client:
SideChef (B2B SaaS)
Role:
Lead Product Designer (UX + UI + Storytelling)
Scope:
End-to-end design (0 → 1), workflow, UI system
Timeline:
6–8 weeks
Team:
PM + Design (me) + Engineers
Client:
SideChef (B2B SaaS)
Role:
Lead Product Designer (UX + UI + Storytelling)
Scope:
End-to-end design (0 → 1), workflow, UI system
Timeline:
6–8 weeks
Team:
PM + Design (me) + Engineers
Client:
SideChef (B2B SaaS)
Role:
Lead Product Designer (UX + UI + Storytelling)
Scope:
End-to-end design (0 → 1), workflow, UI system
Timeline:
6–8 weeks
Team:
PM + Design (me) + Engineers
Beta

LG ThinQ Recipe App

Designing Control for Generative Systems

I led the end-to-end design of SideChef’s AI visual platform, shifting it from a creative experiment to a controllable production system for food and CPG brands.

View live site

Client:
SideChef (B2B SaaS)
Role:
Lead Product Designer (UX + UI + Storytelling)
Scope:
End-to-end design (0 → 1), workflow, UI system, landing page
End-to-end design (0 → 1), workflow, UI system
Timeline:
6–8 weeks
Team:
PM + Design (me) + Engineers
Client:
SideChef (B2B SaaS)
Role:
Lead Product Designer (UX + UI + Storytelling)
Scope:
End-to-end design (0 → 1), workflow, UI system, landing page
End-to-end design (0 → 1), workflow, UI system
Timeline:
6–8 weeks
Team:
PM + Design (me) + Engineers
Client:
SideChef (B2B SaaS)
Role:
Lead Product Designer (UX + UI + Storytelling)
Scope:
End-to-end design (0 → 1), workflow, UI system, landing page
End-to-end design (0 → 1), workflow, UI system
Timeline:
6–8 weeks
Team:
PM + Design (me) + Engineers

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More Works

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