Lead the design and implementation of the Shoppable Button feature for our e-commerce platform, resulting in a 20% increase in user engagement. This innovative feature allows users to make purchases directly from product videos, significantly simplifying the buying process and enhancing the overall user experience.

Conducted comprehensive user research to identify pain points in the existing shopping journey, using insights to inform the design of a more intuitive and seamless checkout process.

Collaborated closely with product managers, developers, and the marketing team to ensure the Shoppable Button was effectively integrated across all platforms, maintaining consistency and brand integrity.

Utilized A/B testing to refine the button's design and placement, ensuring maximum visibility and conversion rates.

Presented regular updates and impact reports to stakeholders, demonstrating the feature's success in boosting sales and customer satisfaction.